BRAND PROFILE: Britain's Got Talent

With the third series currently riding high, we find out more about the licensing drive for BGT.
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The talent show used to be a big draw throughout the 1970s and early 1980s – with Opportunity Knocks and New Faces leading the way – before disappearing from our screens in the 1990s (unless you count The Big Big Talent Show with Jonathan Ross, but not many did).

Indeed, many industry commentators predicted that they would never be back; there being no place for such kind of entertainment on today’s TV.

It only took one man to prove them all wrong. Having already established the singing contest has prime TV fare with Pop Idol and The X Factor, Simon Cowell set about working his magic with a wider remit. And he got it absolutely spot on again.

To read the full profile, click here.

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Britain's Got Talent

The talent show used to be a big draw throughout the 1970s and early 1980s ? with Opportunity Knocks and New Faces leading the way ? before disappearing from our screens in the 1990s.

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