BRAND PROFILE: Chuggington

Find out how Ludorum is planning to build on the initial success of the pre-school brand.
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For a brand which has only been on air for just over six months, Chuggington has certainly made its mark. A bit like its owner, Ludorum, which was only formed in 2006. But both company and brand are flying at the moment.

Shortly after Ludorum was set up, the creative team started work on developing what it wanted to be a major 21st Century train-based property that had the potential to become a global franchise. Cbeebies came on board in 2007, with Chuggington airing on September 29th 2008 on BBC2 in the UK, followed by a launch onto Cbeebies on January 5th 2009.

To read the full profile, click here.

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