BRAND PROFILE: Coronation Street - Licensing.biz

BRAND PROFILE: Coronation Street

The longest running soap in the world is 50 this year. We find out what licensing plans are in place.
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First aired on December 9th 1960, Coronation Street was originally 13 episodes named Florizel Street. It is now the longest running serial drama in the world and celebrates its 50th anniversary this year.

Currently aired five times a week on ITV1, it averages ten million viewers an episode and is something of a national institution in the UK. Indeed, it is the only TV drama to ever be commented on in Parliament: when Deirdre was sent to prison, the then PM Tony Blair spoke about the ‘Free the Weatherfield One’ campaign.

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