BRAND PROFILE: Dennis & Gnasher

With the new-look show now airing, we find out more about the brand from Ludorum.
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Dennis the Menace first appeared in The Beano in March 1951 and is the longest running strip in the comic.

Conceived by DC Thomson’s editorial team (in the pub, on the back of a cigarette packet, obviously), the character was created in response to the increasing number of American comic strips which were beginning to reach the UK at that time. Dennis first appeared without his trademark red and black striped jersey – which was added two months after his debut – while his dog, Gnasher, was introduced in August 1968.

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