BRAND PROFILE: Dora the Explorer

With the brand celebrating its tenth anniversary in 2010, we take a look at what NVCP has planned for Dora.
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Celebrating its tenth anniversary this year, Dora the Explorer has amassed over $11 billion in global retail sales since 2001. A pretty impressive fact? Well, I have some more: the series is broadcast in 140 markets, has been translated into 33 languages and 29 Nickelodeon websites worldwide containing Dora microsites or sections.

Still want more? Dora has sold over 20 million DVDs and 50 million books. In 2009, in the UK, 7.9 million viewers tuned into Dora the Explorer, with almost half a million viewers watching 50 or more episodes.

To read the full profile, click here.

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