BRAND PROFILE: Geronimo Stilton - Licensing.biz

BRAND PROFILE: Geronimo Stilton

Find out how the popular publishing brand is being developed into a fully fledged licensed property.
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The Geronimo Stilton IP was originally launched in early 2000 by leading Italian publisher Edizioni Piemme through a series of books. The simple format of excitement, adventure and humour was an immediate hit, and once brand owner Atlantyca Entertainment began to realise the potential of the character, it started the process of selling international rights to key publishing houses worldwide, including Scholastic in the US, Planeta in Spain and Albin Michel in France among others.

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