BRAND PROFILE: Gormiti

To find out more about the boys' brand, Licensing.biz spoke to Laurent Fourcine, licensing manager at Giochi Preziosi.
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Gormiti started as a collectable toy concept in 2005 and has since blossomed into a global property.

In an exclusive interview with Licensing.biz, Laurent Fourcine, licensing manager at Giochi Preziosi, said: "The group has strongly invested in the Gormiti property since the launch of the toy line.

"The original collectable toys were the initial success of the brand and the TV series has elevated the concept of adventure, the battle of good versus evil, and the mysterious world that kids can immerse themselves in."

Click here to read our Gormiti brand profile.

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