BRAND PROFILE: Grease

Find out more about the original high school musical.
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The story of two teenagers finding love on a summer beach, losing it amidst the tumultuous times of that final year at high school and ultimately coming together again has entertained audiences young and old with its catchy musical score, dramatic yet comical script and quirky mix of characters, all set amongst the familiar backdrops of the drive in and malt shop from the 50s and 60s.

Licensing.biz talks with Darren Kyman, the executive director of marketing and retail development at Paramount Licensing about the brand’s development.

To read the full profile, click here.

If you are interested in seeing your brand in this section of Licensing.biz, contact Adrian Miles or Samantha Loveday.

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