BRAND PROFILE: Guess with Jess - Licensing.biz

BRAND PROFILE: Guess with Jess

Classic Media VP Claire Shaw talks us through the firm's plans for the new pre-school brand.
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Classic Media is obviously well versed in what makes a successful pre-school property. Postman Pat, for example, is a stalwart of the sector and the firm is currently using its experience to build up the licensing programme for Tinga Tinga Tales.

Main focus at the moment though, is on Guess with Jess. The show launched on Cbeebies in the UK in November 2009 and has received consistent scheduling since then. Indeed, it continues to rate well, achieving a total reach of over one million viewers each month since launch.

To read the full profile, click here.

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Guess with Jess

With the heritage of Postman Pat combined with, what Classic believes, is a unique position in the market, Guess with Jess has got off to a strong start.

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