Since debuting in the UK in May 2006, Hannah Montana has become a major franchise for the Walt Disney Company – and Dominic Worsley, director of franchise marketing for the UK and Ireland at DCP, is convinced things can get even better, with 2009 set to be the property’s biggest year yet.
“Hannah Montana is a tween priority for the Walt Disney Company and is receiving extensive company-wide support, including home entertainment and studios,” Worsley explains to Licensing.biz. “There is a huge amount of exciting new content and activity launching this year to really make 2009 the year of Hannah Montana."
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