BRAND PROFILE: Harry Potter

With the Half-Blood Prince breaking box office records, we take a look at WBCP's plans for the brand as a whole.
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Harry Potter made his publishing debut back in 1997 with the roll out of JK Rowling’s first book, Harry Potter and the Philosopher’s Stone. Since then, the seven book series has gone on to shift a phenomenal 400 million copies worldwide.

Since then, of course, Harry Potter has become the biggest film franchise in history – with all five of the previously released movies ranking in the 25 top grossing films of all time worldwide – and the licensing programme racking up more than $7 billion in retail sales globally.

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Harry Potter

The top grossing film franchise in history, Harry Potter is back in cinemas with the Half-Blood Prince.

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