“Humf is arguably the emerging star within Entertainment One’s portfolio of pre-school brands,” says Hannah Mungo, head of UK licensing at eOne.
Humf launched on Nick Jr in 2009 and now ranks as the fifth best performing show on the channel within its demographic. Broadcast has been backed up with the release of three DVDs so far, the first two of which – Humf and the Balloons and Humf and the Big Boots – having sold close to 60,000 units cumulatively. An iPhone app, framed and print pictures and inclusion in Redan’s Fun to Learn titles have also boosted the brand.
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