Girls month continues with a look at the art/fashion property looking to grow in the UK.
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The character of Irma was created around 1993-94 when artist Jasmin Khezri worked for a Munich-based magazine as art director. The character is meant to reflect its target group of 13 to 28 year-old females and males and, over time, has been fleshed out to become something of a style icon, with its burgeoning licensing programme mirroring this.

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