BRAND PROFILE: Jacqueline Wilson

Find out what's in store for the popular franchise through 2008 and beyond.
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Jacqueline Wilson has sold more than 25 million books in the UK alone - and now the licensing programme seems to be going from strength to strength.

The brand currently has 27 partners across apparel, bags and accessories, gift, grocery, home furnishings, publishing, stationery, tableware, toys and games, DVD and media (including TV and theatre).

Click here to read the full low-down on Jacqueline Wilson.

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Jacqueline Wilson

Copyrights launched the Jacqueline Wilson licensing programme at Brand Licensing 2004 ? and pretty much immediately it became clear that this was going to be a brand with longevity. Portico had already enjoyed success with its stationery ranges in both Sainsbury?s and WH Smith, so ?Jacqueline Wilson: The Brand? was off to a good start.

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