BRAND PROFILE: JCB - Licensing.biz

BRAND PROFILE: JCB

The brand licensing programme for JCB began as far back as 1996.
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The first products were part of a direct to retail deal with Debenhams on kids and adult apparel. 13 years later, the brand now has 30 licensees.

“It was certainly a big toe in the water at the time, but it gave us the confidence to branch out into other significant and diverse categories such as power tools, footwear and toys,” explains Sam Johnson, kids’ brand manager at JCB Consumer Products.

To read more about the JCB brand, simply click here to read the profile.

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JCB

The brand licensing programme for JCB began as far back as 1996, with a direct to retail deal with Debenhams on kids and adult apparel.

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