BRAND PROFILE: Little Charley Bear - Licensing.biz

BRAND PROFILE: Little Charley Bear

We find out more about Chapman's and CPLG's plans for the pre-school brand.
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Little Charley Bear – the latest pre-school property from Chapman – is enjoying a strong start to 2012, thanks to buoyant viewing figures, critical acclaim and a steadily expanding licensing presence.

Narrated by actor James Corden, the show has become a household hit with CBeebies fans - averaging 218,000 viewers per episode and outperforming the slot average.

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Little Charley Bear

Little Charley Bear ? the latest pre-school property from Chapman ? is enjoying a strong start to 2012, thanks to buoyant viewing figures, critical acclaim and a steadily expanding licensing presence.

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