BRAND PROFILE: Peanuts

We take a look at the iconic brand as it nears its 60th anniversary year.
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Celebrating its 60th anniversary in 2010, Peanuts began life in 1950 as a comic strip.

The comic strip was written and illustrated by Charles M Schulz, featuring the character, Snoopy and the earliest example of product licensing dates back to 1952 with the first reprint book, progressing quickly to all merchandise categories.

Today, the brand reaches consumers worldwide through the comic strip, TV, DVD and digital distribution and via consumer products created by over 1000 licensees. The original series has also been digitally remastered and UK broadcasters are now being approached.

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Peanuts

Celebrating its 60th anniversary in 2010, Peanuts began life in 1950 as a comic strip.

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