BRAND PROFILE: Pineapple Dance Studios

Even Sky admits it's been the surprise hit of the year, but where does Pineapple Dance Studios go now in terms of licensing?
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When Pineapple Dance Studios first hit Sky 1 earlier this year, no one could have predicted exactly how big it was going to become. Indeed, I wasn’t even convinced it was real – so was the ‘over the top-ness’ of the characters, that it almost seemed a spoof of a reality show.

But real it was, and it’s been the surprise hit of the year.

“Everyone involved was surprised by the success of the series, including Sky,” admits Sarah Coppin, Pineapple’s director of business development.

To read the full profile, click here.


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