BRAND PROFILE: Roary the Racing Car

Find out more about Chapman Entertainment's popular boys' property.
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Having achieved enormous success with Fifi and the Flowertots, when Chapman Entertainment first mooted the idea of Roary the Racing Car, the response from the trade and retail was overwhelmingly positive.

For a completely untested property, this was pretty rare. But perhaps understandable when you consider the idea had been fleshed out by Keith Chapman - who was also responsible for Bob the Builder, a brand which is now celebrating its tenth year at the top.

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