BRAND PROFILE: Scooby-Doo

WBCP UK general manager David Binnie tells us what's next for the Great Dane.
Author:
Publish date:

One of the most successful characters in the history of Hanna-Barbera Studios is a Great Dane bearing the moniker Scooby-Doo. Scooby began life in the animated television series Scooby-Doo Where Are You? and went on to star in many more series, including two successful movies.

The idea for a mystery-comedy show was originally pitched as 'Mysteries Five' for five main characters, with four teens taking the lead. It wasn’t until it was decided to make the dog the star that the format gelled. The fact that Scooby created a whole new genre of cartoon and has become an enduring icon is a testament to the people behind this lovable Great Dane.

To read the full article, click here.

Related

Scooby-Doo

One of the most successful characters in the history of Hanna-Barbera Studios is a Great Dane bearing the moniker Scooby-Doo.

Featured Jobs