BRAND PROFILE: Sesame Street

Maura Regan tells us how the pre-school brand has managed to stay relevant for 40 years.
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Each year, consumers around the world purchase about $1.5 billion of Sesame Street-branded items at retail.

It’s a staggering figure, even more so when you consider that the property is actually 40 years old; Sesame Street first aired on November 10th 1969. Co-productions are currently available in over 140 countries.

To read the full profile, click here.


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Sesame Street

It may be 40 years old, but Sesame Street is just as relevant to today's children as it was in the 70s, 80s and 90s. We find out how it's managed to move with the times.

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