BRAND PROFILE: Sesame Street - Licensing.biz

BRAND PROFILE: Sesame Street

Maura Regan tells us how the pre-school brand has managed to stay relevant for 40 years.
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Each year, consumers around the world purchase about $1.5 billion of Sesame Street-branded items at retail.

It’s a staggering figure, even more so when you consider that the property is actually 40 years old; Sesame Street first aired on November 10th 1969. Co-productions are currently available in over 140 countries.

To read the full profile, click here.

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