BRAND PROFILE: Simon's Cat - Licensing.biz

BRAND PROFILE: Simon's Cat

Find out how Zodiak Rights is licensing this one-million subscriber YouTube phenomenon.
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The Simon’s Cat YouTube channel has over one million subscribers and more than 290,000,000 views at the time of writing.

If you haven’t seen Simon’s Cat yet – what are you waiting for? Animator Simon Tofield’s hand-drawn black and white cartoons are packed with character and in a typical episode the funny is derived from scenarios where a hungry Simon’s Cat attempts to get his owner's attention so he can get fed.

“Simon’s Cat’s presence on YouTube is the driving force behind the brand,” says Jennifer Lawlor SVP Consumer Products Zodiak Rights London.

Read the full brand profile here.

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