BRAND PROFILE: Spongebob Squarepants

Find out more about Nickelodeon's evergreen property.
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SpongeBob SquarePants certainly stands out. Well, yes, you might say, a talking sponge wearing trousers is undoubtedly different. But it’s not just his looks that make SpongeBob so extraordinary. There’s also his popularity.

Now celebrating the tenth anniversary of his first appearance on Nickelodeon in the US (the UK launch was in 2002), his has been the top rating show on Nicktoons since 2005, the most popular animated show on Nickelodeon from the same date and was the number one animated show across all kids' channels in 2006 and 2007.

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Spongebob Squarepants

SpongeBob SquarePants certainly stands out. Well, yes, you might say, a talking sponge wearing trousers is undoubtedly different. But it?s not just his looks that make SpongeBob so extraordinary. There?s also his popularity.

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