BRAND PROFILE: Star Trek boldly goes into the world of the sci-fi classic.
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In a summer which is shaping up to be a bumper one for the box office, the eagerly awaited Star Trek is the first out of the blocks on May 8th.

While die-hard Trekkies may have initially been nervous of the prequel, the early signs from reviewers have been encouraging.

CPLG has represented CBS Consumer Products for over ten years, establishing a strong licensing programme for the original series. Now it's using its experience on the new film version, and boss Vickie O'Malley is confident that it will satisfy both the core Star Trek and sci-fi fans, as well as the new generation.

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