BRAND PROFILE: The Dog

There's more to come licensing wise for the simple yet successful collection of cute canine photos.
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In a world where licensing has thrown up some surprising success stories, few have been as unexpected as The Dog. How, you might ask, could pictures of puppies inspire a series of licences worth millions?

And yet, at the same time, The Dog’s appeal is easy to explain. Photographs of puppies taken in a way that enhances their heads and bodies are both expressive and enormously appealing.

It’s so simple you almost feel like saying “Now why didn’t I think of that?”

 Samantha Loveday finds out more from the firms responsible for taking the global market by storm with these adorable images. Please click here to read the full article.

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The Dog

In a world where licensing has thrown up some surprising success stories, few have been as unexpected as The Dog.

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