BRAND PROFILE: The Imp

Red Kite talks us through its plans to take over the world with its growing Imp brand.
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“If all goes to plan, The Imp’s scheme to take over the world will all pay off,” says Ken Anderson, managing director of Red Kite Animation. It’s a slightly ominous start to the interview, but I relax significantly when Anderson goes on to explain that The Imp is, in fact, a comic strip character which the firm is looking to expand into the licensing arena.

Red Kite was established in 1997 and develops, finances and produces animated-based properties. Its previous productions include Wilf the Witch’s Dog, The Secret World of Benjamin Bar, Pablo the Little Red Fox, Dennis & Gnasher and Marvo the Wonder Chicken.

To read the full profile, click here.

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The Imp

Red Kite talks us through its plans to take over the world with its growing Imp brand.

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