BRAND PROFILE: Top Gear

BBC Worldwide talks us through its ambitious plans for the lifestyle brand.
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Top Gear is one of those programmes you either get or you don’t. Luckily for the BBC, a lot of people seem to get it. And, even luckier, a lot also seem willing to buy into the licensing programme.

Top Gear itself began back in 1977, although the current format has only been on air since 2002. The choice to develop it as a brand, explains BBC Worldwide’s head of UK licensing Richard Hollis, came down to the increasing popularity of the show.

To read the full profile, click here.

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Top Gear

BBC Worldwide explains how Top Gear is much more than just a car show, but a proper lifestyle brand.

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