BRAND PROFILE: Toy Story - Licensing.biz

BRAND PROFILE: Toy Story

The arrival of Toy Story 3 is set to push the global retail sales for the brand even higher.
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Since the first film’s release in 1995, Toy Story merchandise has brought in more than $8 billion in global retail sales.

It’s a phenomenal figure – and puts the Disney-Pixar property up there as one of the most successful film franchises of all time, animated or not. However, it’s by no means the final total. Disney Consumer Products has been vocal in its belief that it expects the launch of Toy Story 3 this summer to be the licensing event of the year.

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Toy Story

It's already notched up global retail sales of over $8bn since 1995, and now the arrival of Toy Story 3 is set to push this even higher.

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