BRAND PROFILE: Transformers

As Revenge of the Fallen hits cinemas worldwide, we take a look at the toy brand which has made it big.
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The first Transformers movie generated approximately $480 million in revenues for Hasbro. Not a bad summer’s work.

Transformers has been one of Hasbro’s biggest success stories. Its roots may be firmly in the toy industry, but over the past two years the brand has been reinvented and shaped into a bona fide entertainment phenomenon.

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6_Transformers - toy image 2.jpg

Transformers

The first Transformers movie generated approximately $480 million in revenues for Hasbro. Not a bad summer?s work.

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