BRAND PROFILE: Wallace & Gromit - Licensing.biz

BRAND PROFILE: Wallace & Gromit

20 years on and the Aardman duo are still pulling in the big audiences.
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It may be 20 years in 2009 since Wallace & Gromit first appeared on our TV screens with A Grand Day Out, but the phenomenal success of the latest half hour over Christmas has underlined the fact that the fan base for the brand is stronger than ever.

“Wallace and Gromit are unique in that they have a broad appeal and have become synonymous with the family enjoying being together at Christmas or on a bank holiday,” explains Sean Clarke, head of Aardman Rights. “Children enjoy the slapstick and action, whilst adults appreciate the humour, detail and craft behind the production. There also tends to be a huge amount of pride in the UK that Wallace and Gromit have won three Oscars, which helps to create a very positive connection and warmth to the brand.”

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Wallace and Gromit

It may be 20 years in 2009 since Wallace & Gromit first appeared on our TV screens with A Grand Day Out, but the phenomenal success of the latest half hour over Christmas has underlined the fact that the fan base for the brand is stronger than ever.

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