BRAND PROFILE: Waybuloo

We find out how Zodiak Rights is building on the early success of its pre-school property.
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Pre-school is one of the most crowded sectors in the licensing business, and any new property launching into it faces a pretty tough time against the more established competition.

From early on, it was obvious that Waybuloo was going to be one of the new properties which managed to make its mark.

To read the full profile, click here.

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With the support of Cbeebies and some key licensing partners on board from day one, Waybuloo is already highly ranked in the pre-school sector. We find out more.

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