The redevelopment of New Wembley was a painful process, costing far more and taking far longer than anyone had anticipated.
CPS’ commercial director Tom Roe is hopeful that the same problems won’t beset the building of an all-new licensing programme designed to exploit the undeniable global prestige of this North London venue.
The foundations are already in place and looking good. Wembley signed with CPS in the first quarter of the calendar year, since when the firm has been conducting research as it builds towards a major licensee day, at Wembley itself, on June 16th.
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