BRAND PROFILE: West Ham United

Sports month continues with a look at how CPLG Sport is growing the licensing programme for the London club.
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CPLG Sport began working with West Ham at the end of 2006, and before then there was little, if any, licensing in place for the club.

Now, there are over 35 partners on board, across categories as varied as apparel, footwear, gifts, souvenirs, publishing, sporting goods, stationery and accessories.

To read the full profile, click here.


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