Bravado has added to its roster of licences, scooping up the UK and Eire t-shirt rights to the Rubik's cube brand.
Distribution of the line will be into key retail accounts including HMV, Urban Outfitters, Asda and online retailers such as Play.com and Amazon.
The initial launch will be in Q3, with Bravado looking to establish Rubik's apparel at retail. This will be followed by a major push in 2010 to tie in with Rubik's 30th anniversary activities.
UK and Europe head of licensing at Bravado, Rob Edwards, said: "We are very pleased to be welcoming Rubik's Cube to our ever growing roster of properties and look forward to sales success in the coming months and years."