BRB appoints VIP in France

Licensing programme for Suckers brand to kick off in territory.
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BRB International has appointed VIP Licensing to act as the representative for its Suckers and Angus & Cheryl brands in France.

Suckers - which focuses on what happens to the toys we have in our cars when no one's around - is due to air on Disney XD in France shortly, followed by France 3 towards the end of the year.

It also has broadcast platforms in the Middle East, Africa, Australia, Japan and India, while it has also been acquired by Cartoon Network in Latin America and 2x2 in Russia.

"We've developed around this series a complete licensing plan with a great roll out of ideas in different product categories to expand on a world level, from plush, collectibles, car accessories and mobile phones, as well as traditional categories such as apparel, back to school and stationery," said Michel Monier, head of international licensing at BRB.

"We are very happy to be represented by a company like VIP with such licensing experience and with such an original and diverse portfolio."

Aline Gondoin, licensing manager at VIP, added: "We are very pleased to work with BRB, representing Angus & Cheryl and Suckers for France."


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