Breaking Bad tops Mask-arade's bestselling products of Q3 2014 list - Licensing.biz

Breaking Bad tops Mask-arade's bestselling products of Q3 2014 list

Walter White topped the list, followed by Jesse Pinkman in second place.
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Mask company Mask-arade has revealed that its two best-selling masks of Q3 2014 were Breaking Bad characters.

The show’s protagonist Walter White, and his former student turned drug-producing ally Jesse Pinkman, topped the latest 100 best sellers list compiled from Mask-arade's extensive range of licensed face masks.

“The Breaking Bad franchise is one of the biggest and most original adult drama successes of recent years and its memorable casts and storylines are a gift to character-based products of the sort Mask-arade has made so successful," said Ray Duffy, MD, Mask-arade.

"Congratulations to Heisenberg and Jesse for topping our chart."

Mask-arade's Breaking Bad portfolio also includes a desktop standee of Walter as his meth-kingpin alter ego Heisenberg and a mask of one of the show's more mysterious characters, Gustavo ‘Gus’ Fring.

The firm is now set for a successful final quarter with more licensed products in development for pre-Christmas release.

Gregory Economos, senior vice president, global consumer products, Sony Pictures Entertainment, added: “Many great shows have come from Sony Pictures Television for over 50 years, including I Dream of Jeannie, Charlie’s Angels, Seinfeld and Blacklist, but Breaking Bad is unlike anything we’ve seen before.

"This is not just an extraordinary show but the inspiration for an inventive and original licensing campaign. We’re excited to be working with such great partners on the Breaking Bad licensing programme.”

Rocket Licensing manages the Breaking Bad licensing programme in the UK.

Joint Managing Director of Rocket, Rob Wijeratna, added: “It’s no surprise that these masks are best-sellers. Mask-arade has translated Breaking Bad’s cult appeal into a fantastic range of products that have clearly captured the essence of the brand.”

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