Brentwood Licensing has revealed the latest licensee for its Peace Frogs brand.
Exhart is planning to launch garden décor featuring the colourful frog character and designs. Product is due to hit garden stores and chains throughout the US in 2011.
Exhart joins a team of licensees for the growing brand, including Westland Giftware and Kurt Adler, producing gift items and holiday ornaments respectively.
"We are excited about the potential of the Peace Frogs licence," said Michael Weiser, EVP, sales and marketing at Exhart. "Frogs are a top seller in the garden décor industry. The colourful, whimsical nature of the Peace Frog designs fit perfectly with our vision and direction. They are certainly very different from anything else in the marketplace and should have a wide consumer appeal at retail."