Brilliant Brands has secured a global licensing deal with Universal Brands Worldwide for the Luv Me Buddies property.
The firm will produce a range of bathing and cosmetics products for the brand. First items will appear in-store for Christmas 2013.
"We have been very impressed at UBWW's reach into global retail and are pleased to join UBWW's portfolio of licensed products," commented Marc Todd, CEO at Brilliant Brands.
The firm is set to announce further deals in the coming weeks regarding the Luv Me Buddies computer games, which are being launched in autumn 2013.
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