Brit Chicks Wrapped up

Wrapstar to produce line of skins for Nintendo DS and iPod Nano for fashion-based brand.
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Brand Champions and London-based skins company Wrapstar have joined forces to give the Brit Chicks brand a further boost this summer.

Wrapstar will be producing a range of skins for Nintendo's DS Lite device and the iPod Nano featuring designs of each of the three Brit Chicks characters. The skins will retail at £4.99 for iPod Nano and £5.99 for the handhelds.

The Brit Chicks' portfolio already includes stationary, bags and accessories.

"We are thriled to include a fun and funky brand such as Brit Chicks to our portfolio of licensed products and are excited to introduce the range to our consumers," said Wrapstar MD Max Haddow. "We really feel the Brit Chicks skins will become a core part of our range, particularly with the emergence of largely female gamers for handhelds such as DS Lite."

Brand Champions' MD Denise Deane added: "We are delighted to be working with Wrapstar on this new licence for the Brit Chicks. The product range is a perfect fit for our target audience and really complements the brand's DNA. We look look to seeing this innovative and exciting range at retail."


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