Brit kids top users in Euro electronics poll

New NPD research finds that British youngsters are Europe's biggest users of electronic items.
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Children are becoming consumers of electronic devices from the age of seven - with British kids emerging as Europe's biggest users of mobile phones, computers, TVs and DVD players according to new NPD Group research.

The study found that European children use electronic devices about three days a week, on average, and begin using them around the age of seven - similar to results from US research.

TVs and desktop computers have the highest usage in all countries and across ages, followed by DVD/video players and video games. While computers, TVs and DVD players are usually owned by parents or the entire family, mobile phones, video games and music players most often belong to children.

More than half of the parents who participated in the study said they would consider buying an electronic device for their child during the next six months.

Christina Charasse, industry analyst at NPD, said: "This study has allowed us to pinpoint the similarities and differences among the various European markets."

Mobiles are high on everyone's list of intended purchases over the next six months. Among young Europeans, it is British children who own, use and will receive the most electronic devices. Young Germans tend to lag behing their British and French counterparts and spend the least time watching TV, DVD or videos.

Nine parents in ten believe that their child would benefit from using a computer, most importantly by learning IT and technological skills.


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