With this year's TV series having just finished, FremantleMedia Enterprises is busy looking for ways to extend the Britain's Got Talent brand further.
The most recent deal will see the firm team with Barcrest Group to develop two land-based slot games. The games will feature images and video clips of recognisable acts from the past series of the talent show, as well as additional audio and visual assets.
"Barcrest Group is held in extremely high regard as a leading game developer, which makes them the perfect partner for our continued expansion into this sector," said Simon Murphy, head of gambling EMEA, FME. "At the outset, our aim was to marry the best brands with the right game development partner and we believe that this has been achieved through our partnership with Barcrest."