Britannia High is First Choice for holidays

ITV strikes partnership for musical drama with UK tour operator.
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ITV Global Entertainment has inked a major promotions partnership with leading UK tour operator First Choice for its tween and teen musical drama, Britannia High.

The initiative will see Britannia High featuring at 28 of First Choice's Kid Academy's worldwide from summer 2009.

The activities will be tailored for children aged nine to 15 and will include themed dance classes, music and episode screenings.

The Britannia High series will also be featured in the new edition First Choice: Families, First Choice: Premier Families and First Choice: Holiday Villages brochures now in-store and online.

Corine Pouvreau-Miles, director of promotions and new business at ITV Global Entertainment, commented: "We are delighted to align the Britannia High property with the well-renowned First Choice brand and are confident that the clubs will prove a huge attraction for families as the success of the show continues to build both in the UK and internationally."

Thomas Lynch, lifestyle product development manager for First Choice, added: "Our key ethos is to deliver a fresh approach to family holidays and we are very pleased to be onboard with the latest stand out tween and young peoples properties.

"Parents are sure to be delighted with the activities on offer for their children at the clubs, which will provide an innovative, inspiring and safe environment for them, whilst ensuring a truly memorable holiday for all the family."

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