British humour postcard brand moves into gifts

Two companies to supply a range of Bamforth Vintage Collection novelty goods
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A range of licensed gifts based on the classic seaside postcard range Bamforth will go on sale from early July. 

Bamforth Vintage Collection’s global licensing agent JELC has announced that Signature Gifts and Big Events UK Limited will be supplying a range of gifts based on the brand, which is well-known for its cheeky British humour.

Signature Gifts will focus on Bamforth books, calendars, diaries, posters, mugs, T-shirts and more, which will be available from online retailers in early July.

Additionally, Big Events UK Ltd will supply a range of men’s novelty gifts based on the Bamforth brand from August. This includes pin badges, cufflinks, T-shirts, money clips, business card holders, hip flasks, lighters and key rings. The range will be promoted at Pulse 2012 in London and the Harrogate Home & Gift Show 2012.

JELC director Janet Woodward said: “Both of these licences underline the enormous success of the Bamforth name in attracting a growing number of high-quality — and highly distinctive — gifting companies. 

“The Bamforth words and images work wonderfully with these excellent products, which perfectly showcase the brand’s appeal. I am delighted to welcome Signature Gifts and Big Events to the ever-growing Bamforth licensing ‘family’.”

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