Brodsky to enter Licensing Industry Hall of Fame - Licensing.biz

Brodsky to enter Licensing Industry Hall of Fame

President of NCP honoured for 25-year career, which includes growth of Spongebob Squarepants brand.
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Leigh Anne Brodsky, president of Nickelodeon Consumer Products, is to be inducted into LIMA's Licensing Industry Hall of Fame.

Having worked in the industry for more than 25 years, Brodsky was one of the pioneers of multicultural franchises. One of her biggest accomplishments is development and growth of SpongeBob SquarePants, turning it into a licensing legend and megabrand.

Under Brodsky’s leadership, Nickelodeon has garnered more than 35 industry awards including top licensing and Parent’s Choice honours in the toy, video, interactive gaming and apparel categories.

There are 36 inductees in the Hall of Fame, including Charles Schulz and Jim Davis, both of whom Brodsky worked with earlier in her career. Consideration is only given to those who have been involved in licensing for a minimum of ten years, making contributions with an ongoing relevance to the industry.

Charles Riotto, president of LIMA, commented: “Leigh Anne Brodsky represents the best of our industry with her passion for bringing people of all ages together through characters and products that entertain, enlighten, and become part of our shared cultural experience.”

The induction ceremony will take place on Tuesday, June 14th at the annual LIMA Opening Night Awards Ceremony at Licensing International Expo 2011, which will be held at the Mandalay Bay Convention Center in Las Vegas.

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