Brooks Brothers, the American apparel company, has joined forces with 'The Home of Golf' to produce, market and distribute a co-branded collection of men's and wonem's sportswear and accessories.
Brooks Brothers will manage all product design, development and distribution activities.
The product will be distributed worldwide through Brooks Brothers' retail stores, catalogues and website and well as in select on-course and off-course retail locations. The range will also be featured at St Andrews in The Old Course Shop and on its online shop.
Prior to the launch, Brooks Brothers has created a limited edition men's polo shirt commemorating The 2010 Open Championship. The shirts will be uniquely numbered from 1 to 2010 and will be available from June.
Alan McGregor, chief executive of St Andrews Links Trust said: "The Links is known around the world as the Home of Golf and we are pleased to be working a company of Brooks Brothers stature which values heritage adn tradition.
"Brooks Brothers has an excellent reputation for its clothing collections and we are looking forward to working with them to produce the St Andrews Links collection."
Claudio Del Vecchio, chairman and CEO of Brooks Brothers added: "It's the perfect pairing of two legendary brands. Brooks Brothers iconic products with St Andrews' unaralleled history in the world of golf makes it a sinning combination.
"The opportunities to expand both brands' reach and visibility is tremendous."
The arrangement was facilitated by CPLG Sport, the exclusive commercial partner of St Andrews Links."