BrownTrout Publishers is the first licensee for bird-themed cards and gifts brand I Like Birds, it has been announced by Jane Evans founder and MD of global licensing group JELC, the brand's licensing agent.
BrownTrout Publishers Ltd, worldwide market leader in calendar publishing, has been licensed to produce a range of 2018 calendars for the UK market using the unique bird-themed designs produced by I Like Birds founder Stuart Cox.
The range launched at Spring Fair 2017 and is targeted at a wide demographic led by young adults. It will be available from major retailers and online at Calendars.com from Q3 2017.
“We started out with a great idea and modest resources, but were always convinced that I Like Birds had the originality and commercial potential to build on its existing market," said Cox. "We are thrilled that BrownTrout and JELC feel the same way and are delighted to be working with them.”
Jane Evans added: “A major deal with a market-leading calendar publishing company that has a reputation for innovation and quality is a great way to build on the popularity of I Like Birds for a UK-wide market. lt brings this wonderful, original and very well-received design brand to a larger stage, on which I am convinced it will shine.”