Dutch licensing agency Bruno Productions has added the Purple Turtle property to its portfolio.
Purple Turtle was created by Indian children's publisher, Aadarsh Publishing, and has been featured in more than 100 children's books.
The character has strong educational values and encourages children to read and learn.
"Purple Turtle believes that books help in guiding and developing a child's brain and play a vital role in their growth," said N K Krishnanand, head of licensing and publishing at Purple Turtle. "We are pleased that we will bring greater education and better learning facilities to all the children in the Netherlands through the association of Bruno Productions."