The announcement was made this morning by Josh Berger, president and MD of Warner Bros. Entertainment UK and Pilar Zulueta, senior vice president and general manager of Warner Bros. Consumer Products EMEA, to whom he will report.
Bufton joined the firm in September 2008 as acting general manager, from Mattel Brands Consumer Products, where he was director of Fisher-Price Consumer Products Europe.
He will be responsible for creating and executing integrated licensing, retail and promotional strategies across all properties represented by WBCP, collaborating closely with colleagues across the theatrical, home video and digital, television and interactive entertainment divisions.
The properties in the firm’s portfolio include film franchises such as Harry Potter, The Dark Knight and DC Comics' Batman, Superman, Wonder Woman and Supergirl, as well as perennial animated classics such as Scooby-Doo, Looney Tunes and Tom and Jerry.
Additionally, he will have responsibility for expanding links between Warner Bros. Consumer Products in the UK and its licensees, retailers and parent companies.
Zulueta commented: “Paul is a respected and accomplished consumer products executive and leader, with great commercial acumen.
"I am confident that his extensive experience and professionalism will help us to expand our UK business and to respond even better to the needs of our licensing, retail and promotional partners.”
Berger added: “Paul has a strong track record of professionalism and delivery across the industry and I am certain that he will be a superb addition to Warner Bros. UK’s senior management team.”
Prior to joining the firm, Bufton established a reputation for delivering strategic marketing and licensing goals on high profile properties such as Fisher-Price, Lego and Star Wars.
At Mattel he enjoyed three years as director of Fisher-Price Consumer Products Europe. Prior to this, he held positions such as franchise director for Lego’s Bionicle brand and before that, an executive at Copyright Promotions Licensing Group (CPLG), where he served as head of European marketing and licensing for Lucasfilm’s Star Wars franchise.