Bulgarian water deal for LazyTown

Gorna Bania to grow licensing programme for brand ahead of LazyTown Mini Marathon in Sofia.
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LazyTown has added a further two licensees to its portfolio.

Gorna Bania will launch LazyTown water later this summer in Bulgaria, boosting the programme in the territory.

The LazyTown Mini Marathon is due to be held in Sofia in September. The first of its kind outside Iceland, the event will be introduced by the Mayor of Sofia and the Minister of Sport, together with LazyTown's creator, Magnus Scheving.

ProFilms, the brand's master licensee in Bulgaria is teaming with the country's biggest radio network to cover the mini marathon. Over 10,000 families are likely to take part.

Meanwhile, back in the UK, Up Front Entertainment will roll out LazyTown greetings cards in the third quarter. A LazyTown episode will be offered on each card, while the deal also covers wrapping paper, calendars, pens and puzzles.

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