Bulldog signs up Super Why

Ambitious firm grows portfolio with Nick Jr pre-school favourite.
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Already enjoying major success with Gogo's Crazy Bones and Thumb Wrestling Federation, Bulldog Licensing has added to its portfolio with Nick Jr pre-school hit Super Why.

The show aims to help three to six year olds learn the fundamentals of reading through interactive storybook adventures. It features a team of superhero characters with literacy-based powers, which jump into books to look for answers to everyday challenges.

Super Why is already a hit with licensees in the US, with the brand appearing on dress-up, books, t-shirts and toys. RC2 is on board to bring toys into the UK.

"The show is already phenomenally popular over here, pre-schoolers love it and parents are happy for them to watch it as it helps them understand words and reading," explained Rob Corney, Bulldog Licensing's MD.

"The licensing potential for this property is absolutely huge and we are expecting great things from Super Why."

Samantha Freeman, co-creator of the series and president of consumer products for Out of the Blue, added: "We are thrilled that Bulldog is joining us to bring their expertise and creativity to Super Why in the UK. We know that this is the right partner to help us broaden the learning and fun of the series far beyond the TV screen."

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